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Top 2015 Email Marketing Stats: What We’ve Learned

As the year comes to a close for all marketing mavericks, we know that fresh ideas for 2016 should be guided by the lessons of 2015 — and there were many. We took a second look at everything we’ve...

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What’s your influence beyond the inbox?

The consumer landscape is shifting and consumers are changing the way they interact with their favorite brands both digitally and in physical stores. The research on the topic can seem overwhelming....

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Email Innovators: How Some Brands are Killing it with Email

Email is one of the most effective marketing tools in terms of ROI, but many businesses still don’t use the channel to its full potential. For some, it could be they’re not aware of innovations in...

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Holiday Report: The Final Word

Over the 2015 holiday season — from Black Friday through the first week of the new year — we’ve been tracking consumer email behavior across industries, while keeping a close eye on the retail...

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Monday Catch-up: Yahoo, Ad Fatigue and Nurturing Leads

2016 is off to a great start for marketers — it’s a new beginning for us all. We’ve got plenty of helpful new resources in store for you over the next year to take your email marketing to the next...

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3 Ways Social Media Can Boost Your Email Results

There’s no question that the ROI from email marketing efforts surpasses that of social media — but when they work together, you could see your click-through rates rise up to 158% and your social...

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Why Email Automation Is a Marketers Must-Have Tool

You’ve heard it (many times) before: relationships are everything. And as ESPs develop more advanced features, it becomes easier for marketers to continuously cultivate existing customer relationships...

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Monday Catch-up: A New Email Survey, Retail Trends and Lead Management

“Life’s most persistent and urgent question is, ‘What are you doing for others?'” – Dr. Martin Luther King, Jr. Almost 50% of retailers don’t collect email addresses via social or in-store A new report...

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3 Surefire Ways to Grow Your Email List

There are a few reasons why consumers opt-in to an email list, but there are many reasons why you may eventually lose them — from address changes to spam complaints. In fact, distributionlists see an...

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3 Steps to Fixing an Email Mistake After You Hit “Send”

Every so often, something slips through the pre-flight or testing process for an email campaign that needs to be acknowledged and sometimes corrected. When an email mistake happens, it’s important to...

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Monday Catch-up: Political Campaigns, A/B Tests and Retail Trends

Welcome back to the work week, marketers. Let’s catch up on some noteworthy news from the past week … 4 email marketing lessons from political campaigns The Content Standard offered four email...

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Planning Your Newsletter Editorial Calendar

When it comes to your newsletter, finding the right balance between making sure your customers don’t forget you and irritating them until they hit “unsubscribe” can be tricky. The solution is a well...

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3 Ways to Optimize Your Emails for Mobile

We’ve all been there: you’re checking your email on the go, and open one from a brand you like. Except you have to scroll all the way to the right to read the entirety of the email. Delete. Why is it...

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Monday Catch-up: Gamification, Personalization and Live Polling

Welcome to February. You have an extra day this month to wow your customers with amazing email campaigns. Let’s get started! Big Brands are using gamification to increase customer loyalty Tech.co...

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Lead Nurturing with Email

You’ve got a new lead, so what’s the next step? According to Marketing Sherpa, 79% of marketing leads never convert into sales. So your approach to turning a lead into a customer should be a...

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Using Live Social Feeds in Email to Drive Sales and Engagement

Email and social media serve marketers in very different ways, but there are many similarities in how consumers interact with them. The most effective email efforts are tightly bound to a sense of...

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Monday Catch-up: Marketer Trends, Deliverability and a Webinar

Welcome back to the work week. Let’s catch up on some marketing news … 50% Of Email Marketers Send Everyone The Same Email A recent survey by GetResponse shared some disappointing stats around email...

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Valentine’s Day Email Win: The Weekend Dating Forecast

Valentine’s Day is fast approaching. In case you need to mark your calendar, it’s Sunday, February 14 (yeah, that’s right around the corner!) V-Day is big business. Very big. This year, Americans are...

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Build a Better Welcome Email

The welcome email has among the highest open and read rates of all marketing emails, and is one of your best opportunities to create a lasting relationship with a customer. But many companies don’t...

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Innovative Partner Interview: Ariad

As part of our Innovative Partner Interview series, we’re bringing you real world marketing insights from industry experts at our partner companies. Today, we talk to Greg Elliot, Head of Email...

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